Olivia Martinez lives in the world of data but speaks the language of creativity and strategy. With an impressive track record of transforming raw numbers into compelling marketing strategies, Olivia has mastered the art of personalization. Her approach is all about understanding the individual behind the data point. She's led campaigns that felt more like a conversation than a sales pitch, and her session promises to reveal how she does it. Olivia will share her journey from data analyst to marketing maestro, offering insights into the tools and tactics that can help marketers craft more personal, impactful campaigns.