Lucas Griffin is the guy who understands the ever-changing rules of the social media game. With a career that's taken him from viral videos to influencer collaborations, Lucas knows what it takes to capture attention in a crowded digital world. His approach is equal parts analytical and creative, always looking for the next big thing while keeping an eye on what genuinely engages people. Lucas's session will explore the future of social media marketing, offering insights into emerging trends and how to create content that breaks through the noise. Expect a lively presentation packed with examples, strategies, and maybe a meme or two.