Ethan Reed has a knack for figuring out why we click, buy, or scroll past. With a background that's as much about psychology as it is about marketing, Ethan has spent years uncovering the secrets behind consumer choices. His journey through academia and the corporate world has armed him with stories about brands that got it right and those that missed the mark. At the conference, Ethan plans to dive into the psychology of digital engagement, sharing insights on how brands can create more meaningful interactions online. Expect a mix of theory, real-world examples, and a few laughs as Ethan breaks down complex concepts into something every marketer can use to connect better with their audience.