Aiden Zhou is a tech whiz who's convinced that AI can make marketing not just smarter, but more human. From developing algorithms that predict consumer behavior to crafting bots that can almost pass for your witty friend, Aiden's work sits at the intersection of technology and humanity. His presentation is set to demystify AI for the everyday marketer, showing how it can be used to enhance creativity rather than replace it. Attendees can look forward to practical examples of AI in action, advice on navigating the AI landscape, and maybe even a live demo of technology that's just on the horizon.